When it comes to online shopping, teen customers are a contradiction: Most teenagers don't have their own credit card, yet they love to buy online. (Which simply shows they have access to their parents' card).
Ecommerce service providers are highly famous among the teens.
About 80 % of online teenagers age 12-17 visit online stores, according to ComScore. This symbolizes an viewers of between 12 to 15 thousand teenager customers. For example, eBay saw 6.4 thousand teenager customers in Apr 2006, while Amazon saw 3.5 thousand and Apple saw 3 thousand. (In Apple's case, iTunes was absolutely the sketch.)
Another paradox about teenagers online, or perhaps it's best described as a myth: Teens are not the super tech-savvy customers they are generally thought to be.
According to popular perception, teenagers are far more skilled at Online use than mature customers. We have an picture of the totally plugged-in teenager, im while visiting MySpace, installing films while enjoying their iPod.
But being regularly connected doesn't mean teenagers are technical magicians, statements a research by the Nielsen Gary Group. While some teenagers are technical know-it-alls, they're the exemption, says Hoa Loranger, one of the report's writers.
To be sure, teenagers are much more comfortable with technology — they don't worry it as much as grownups do.
But if something doesn't perform for a teenager user, "they have much less perseverance, and that's why they can't get over a lot of technical obstructions. If it doesn't perform the way they expect, they just give up the process."
Furthermore, teens' research and reading skills haven't yet grown up, she notices.
Due to these factors, teenagers efficiently complete online projects less often (55 % achievements rate) than mature customers (66 % achievements rate), based on the Nielsen research.
Yet, however difficult it may be to reach these changeable customers, they signify a possibly profitable market. A Pew research in overdue 2004 approximated the total online teenager viewers, age 12-17, as 21 thousand. This first creation of customers to have started from beginnings in the Online age will absolutely be active online customers in the years ahead.
According to stats 65% of the people who shop online are teens. In one way teens have encouraged
ecommerce web development. So this has encouraged
ecommerce developers to focus and develop sites that could attract teens.